brandair
creative communications agency

Step 1:

Branding starts with the research and analysis of the target audience, market, category, and product. Using widely recognized and proprietary research methods, we gather, segment, and analyze data, establish consumer motivations, and define key communication ideas. The results are presented in the presentation.

Step 2:

Creating the brand platform — a set of key points that form the ideological framework of the brand and shape its semantic uniqueness. It allows identifying features in the brand’s style and communications. Based on the previously gathered information, we develop several positioning hypotheses and, after determining the optimal one, create the brand pyramid. The results are presented in the presentation

Step 3:

Another important stage is the creation of a design strategy. The brand image is built based on metaphor, unique selling proposition, and overall branding strategy.

*If necessary at this stage, we develop:

— Naming (brand name development)

— Brand legend (writing the brand story)

— Slogan, descriptor development

— Creative texts

— Brand book (a document describing the concept, attributes, brand positioning, and other data used by the marketing department and business leaders for communicating with consumers and developing the company).

Step 1.

Creating a corporate style is often perceived as developing a corporate color scheme and logo, which are subsequently used in space design and product branding. In reality, this is a comprehensive task, the correct solution of which allows shaping the "face" of the brand. At this stage, we evaluate external factors of the company, gather references (examples) for the further development of the concept.

Step 2.

Next, we create several brand visualization concepts and offer the client to choose a preferred option, agree on general ideas, and make adjustments if necessary.

Step 3.

The main stages of this service involve developing the logo, color scheme, fonts, graphics, photo style, and other visual components of the corporate style. Designers finalize a concept previously agreed upon.

*If necessary at this stage, we develop:

— Brand guide (a document containing a guide on the practical use of the corporate style, as well as instructions and rules for building and applying its individual elements).

Step 1.

Based on the brand platform and identified insights of the target audience, we determine the main communication channels. Next, we create a thematic post/stories/article categorizer for the brand. We develop a plan for working with the chosen social network in the posting timing format for corporate content.

Step 2.

To create an individual brand image, it is necessary to form unique content - conduct a photoshoot. At this stage, we gather references and ideas for the upcoming shoot, assemble a team, and execute the photoshoot.

Step 3.

For a complete package, the integration of branded elements, photos, and video content into everyday posting is necessary. We design templates for all necessary formats of a specific social network so you can independently manage the brand's pages in the future.

1. Save money (by understanding the full scope and ensuring precise achievement of set goals, we reduce the likelihood of unplanned expenses for future work).

2. Clearly articulate your "wants" (articulating what you envision for the final product can be challenging, so it’s crucial to have a team that systematically structures all "wants" into a clear plan).

3. Define work stages (create a project roadmap, coordinating all aspects, including budget and final outcomes).

4. Consult with industry experts (you might not always be certain about the necessity of certain services for your business; we provide guidance in this area).