brandair – creative communications agency – FROSTWING
A brand's mission
is the raison d'être of a company and the social goals it serves. It forms the values and principles of the brand, reflects the purpose of the company, its positioning, and determines the role that the company plays in society.
A brand metaphor
is a figurative comparison of a company with something similar in its essence. It is formed at the stage of writing the brand platform.
