brandair – creative communications agency – NEST
Brand values
are its foundation. Values give a brand uniqueness and distinguish it from competitors, determine its character and tone of communication.
Creating a brand platform
a set of key meanings that form the ideological framework of the brand and form its semantic uniqueness. It allows you to identify features in corporate style and communications.
The character of a brand
is the personification and animation of our brand. This is a certain style to which all materials and communications of the brand are subordinated.
A mascot
is a character that is endowed with human qualities and brand attributes. Companies create mascots for lively, more emotional communication and connection to the product/service among the target audience.
